A game featuring doggie doo, a chatty robot and a gun with a 20-feet range: awards ceremony reveals the most popular children’s toys around today
It can be very difficult for us adults to keep up with the latest playground crazes.
While some children’s activities, like arts and crafts, remain universally popular, toys and games tend to go in and out of fashion.
If you are surprised to learn that Space Hoppers, Rubik’s Cubes and Cabbage Patch Dolls are no longer as popular as they once were, then it could be time for you to have a refresher course on the toys which children love to play with these days.
Thankfully the Toy Retailers Association Toys of the Year ceremony, which took place on 24th January 2012 in London’s Banqueting House, provides many clues about modern kids’ tastes.
Below is a list of the main category winners, together with some information about them – all you need to know to be bang-up-to-date with current trends in girls’ and boys’ toys!
Game of the Year – Doggie Doo
[Picture by Marc Majcher] It was 15 years ago that toy inventors first developed a proto-type of Doggie Doo – creating a pooping dog game that made loud farting sounds as its leash was squeezed. However, toy manufacturers side-stepped Doggie Doo as they thought it was unsuitable for children.
Doggie Doo – which was originally called Pooping Puppy – was left on the drawing board until 2009 when an eagle-eyed toy executive saw the game festering away at the back of a toy warehouse. The rest is history as the long-tongued Dachshund dog found a loving home at John Adams’ toy company.
Doggie Doo produces (plasticine) faeces for children to clean up – kids have to collect as many pieces of poo as possible to win the game.
And this magic mutt doesn’t just produce doggie doo; it has also made a mint for the company which sells it and has made a clean sweep of many countries’ toy award ceremonies.
Doggie Doo can be picked up for about £20 on the High Street and it is even cheaper if you buy the game online and have Doggie Doo posted through your letterbox.
Collectable Toy of the Year: Moshi Moshlings
[Picture by Eric Huang] Moshi Monsters has been described as ‘Facebook for kids’ – a social networking online game and virtual pet site which allows kids to adopt and care for a pet monster. Players collect prizes and points along the way – enabling them to care and nurture their pets more effectively.
Moshlings are cute creatures for the Moshi Monsters to catch.
In 2011 Moshi Monsters leapt out of PCs and laptops and materialised in playgrounds as collectable toys and trading cards.
Not everyone is a fan of Moshi – in 2011, spoilsport Lady Gaga slapped an injunction on Moshling character Lady GooGoo; preventing her near-namesake from promoting the product by doing the Moshi Dance.
Construction Range of the Year: Ninjago, Lego
[Picture by cbcd04] The Ninjago Fire Temple has been worshipped by a lot of junior builders since it was released in 2011.
The kit comes with seven figures, including sword-wielding ninjas, skeleton soldiers and a Mr Miyagi-style Japanese old wise man. There is also a fire-breathing dragon which is almost as big as the temple itself.
Alongside all these symbols of ancient Japan, the construction trucks which come with the kit do look a little out of place but kids, with far superior imaginations to adults, don’t seem to mind!
Pre-School Toy of the Year: Toot-Toot Drivers Car and Garage
The Toot-Toot Drivers Garage has a car wash, a petrol station and a spinning turntable. Decked out in the primary colours which kids love, the garage can ‘recognise’ all the cars in the Toot-Toot car range; playing music and making noises as the cars pass through magic sensor exit gates. The cars in the range include an ambulance, a police car and a fire engine – all the emergency services that Toot-Toot town needs.
Girls’ Toy of the Year – Fijit Interactive Friends
[A Fijit Friend: picture by DebMomOf3] These happy little robots have a vocabulary of about 150 phrases and the ability to respond to about 30 key phrases – that’s a wider vocabulary than many full-grown adults possess!
The feel-good factor is definitely strong with Fijit Friends – stock phrases include “You look fabulous”, “I love the weekend” and “that tickles!”.
These robots are clearly simple, easily-pleased ‘creatures’ but one mystery about them does persist – why are they only popular with girls rather than boys? Should manufacturer Mattel start making a boy-friendly version?
.
Boys’ Toy of the Year – Nerf N-Strike Maverick
[The Nerf: big in Japan too. Picture by Ryoku Kasinn] While the girls’ toy of the year is a singing, dancing robot which will compliment you at the drop of a hat, the boys’ toy of the year is a pretend weapon-of-destruction.
Bulkier than a hand pistol but less cumbersome than an Uzi, the Nerf N-Strike Maverick has a rotating barrel with six bullets. The sights on top of the gun are ideal for sharp-shooters who like to line up their targets.
Its range and accuracy, judging by YouTube footage, is impressive – naughty boys could use one to shoot a girl’s Fijit Friend from 20 feet away.
Toy of the Year – LeapPad Explorer
[The LeapPad Explorer: picture by Pierre Lecourt] The LeapPad is a child’s educational tablet and features a built-in camera, video recorder, reading apps and hundreds of games. It’s quiet rare that educational toys become as popular as the LeapPad. When it was shortlisted for the Toys of the Year award it sparked a sales rush which saw shops run out of stocks in the run-up to Christmas.
This caused some unscrupulous traders to push their prices up to take advantage of the high demand.
Let’s hope our kids use the LeapPad to educate themselves to behave a little better than some of the people selling this must-have toy!
This post was sponsored by Giraffe Childcare Dublin.